Although China’s polypeptide cosmetics market started relatively late, its unique market dynamism and rapidly iterating local innovations have made it one of the fastest-growing segments in the global beauty industry. While international brands hold a first-mover advantage in peptide ingredient R&D, their technological accumulation has not translated into market dominance, constrained by misaligned strategies and insufficient localization. In contrast, domestic brands such as Kans (韩束) have successfully captured consumer mindshare through precise positioning and technological breakthroughs, driving the market toward a “domestic-led, multi-polar competitive” landscape. As of 2025, the market remains in the early stage of rapid growth, with both technological dividends and rising consumer demand yet to be fully realized.
